Murray Culshaw, Chairperson, India Cares Foundation speaking about the value of TCS World 10k Bengaluru and Airtel Delhi Half Marathon to raise undesignated resources and to find unexpected ways to communicate your cause
The TCS World 10K Bengaluru is an annual 10 kilometres road running competition which takes place in Bengalore, India. The competition was first held in 2008 and usually takes place on the 3rd Sunday of May annually.
The race, which is certified by AIMS-certified, begins and ends at the Sree Kanteerava Stadium, after looping through the roads of Bengaluru. The different race categories at the event are – World 10K (participation restricted to International and National athletes), Open 10K (participation open to amateur runners), Majja Run (a 5.7 Km run meant for fun runners), Senior Citizens’ Run (a 4.2 Km run for Senior Citizens, and the Champions with Disability event (a 4.2 Km event for persons with disability).
The event is organised by Procam International, a sport and leisure management firm which is also responsible for the Mumbai Marathon and Delhi Half Marathon. There is a total prize pot of US$160,000
The 10th Edition of World 10K was held on the 21 May 2017 with Olympic Godl Medialist Stephanie Rice as its Event Ambassador.
It is also the largest single fundraising opportunity for Civil Society Organisations - CSOs/ NGOs in South India. Since its inaugural year, over Rs 39 Crore has been raised by 250 CSOs; last year, Rs. 7.55 crore was raised. At this 9th edition under the sponsorship of Tata Consultancy Services there will be many new features and opportunities to raise awareness and funds.