India Cares Foundation is engaged in assisting Civil Society Organizations (CSOs) in enhancing their Public Communications, Leadership Involvement and Resource Mobilisation. I am raising funds through TCS World 10K 2019 for one of the initiatives of India Cares Foundation - ReachOut.
Traditionally, the thinking of CSOs has been one of "do good work and people will support". In these fast changing times, there are additional managerial demands on the CSOs – Project management reports on use of funds is expected by both Individual donors, CSR, Grant-Making Organisations – to varying degrees of detail. Hence it becomes necessary for organisations to communicate effectively and involve the donors in the process of bringing change and reporting impact
The aim of ReachOut (RO) is to provide practical assistance, over a period of 12-36 months, to small and medium sized CSOs to enhance communications about their work, success stories, learnings, etc., to the stakeholders. Our pilot work with a few CSOs has shown that with our assistance the visibility of their work increased markedly, resulting in increased confidence, trust of their donors and well-wishers leading to more funds raised too.
Illustration: One of our RO partner CSOs, the Co-founder of Tribal Health Initiative, Dr Regi George, writes "The material developed was of high quality, which is commendable. The biggest advantage is that it gave us the confidence to run our own fund raising platforms and programs. A big thank you to 'India Cares' .... You really care."
I urge you to support this programme of work so that we continue to provide this service to small and medium sized CSOs located in urban, semi urban or rural areas across the country. If you wish to know more about India Cares Foundation or ReachOut programme, do feel free to call me.
Over 1200 CSOs/ NGOs have associated with India Cares raising Rs 90+ crore, from 275 companies and 4300+ individual fundraisers, 70% has been raised through individual donations.