People for the Ethical Treatment of Animals (PETA) India
PETA’s motto: animals are not ours to eat, wear, experiment on or use for entertainment.
Work and Achievements
PETA focuses primarily on the areas in which the greatest number of animals suffer the most in the food and leather industries, in laboratories, in the entertainment industry, in the pet trade and for labour. Our pro – vegan campaign uses celebrity and other high – profile outreach initiatives to raise awareness about the cruelty inherent in meat production and its devastating impact on the environment, motivating consumers to shift to a plant based diet. Our campaign against the use of leather aims to expose the horrific cruelty in and environmental damage caused by this industry and informs consumers about choosing non – leather options while shopping. We help animals used for experimentation in laboratories as well as those used for entertainment in zoos and circuses by promoting humane alternatives to these archaic practices. We also work to encourage the adoption and sterilization of homeless dogs and cats and give relief to working animals. PETA’s Compassionate Citizen Programme inspires children to adopt humane behaviour towards animals and has been used by school across the country. Our college outreach programme has inspired thousands of students to get active for animals. We will never cease in our efforts to help all animals live free from abuse and suffering.
Fund Utilisation Statement
We educate about animal abuse and promotean understanding of the right of all animals to be treated with respect. PETA works to create a more humane society for all animals.